The project was born in 2021. We set ourselves the crazy challenge of introducing new French fries to the so-called "French fries country" by creating Yucammy, the cassava fries brand.

This project desires to shine the light on an unfamiliar vegetable and offer a belly-warming experience to any food aficionado.

Such a way of cooking and eating cassava is mainly found in the African, Afro-Caribbean and, Latin-American cultures, i.e., countries where cassava is cultivated. Within these countries, cassava is a staple and is thus eaten in a variety of ways. But for this palate-pleasing experience, we chose to promote its fried version.

As a SBS graduate with years in the consultancy and corporate finance industry, Refee Mulumba has marked 2021 as the year that sees Yucammy take up the gauntlet and introduce cassava fries in a country.